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PASSION SCARF
Campari was born telling stories — and no story is more powerful than that of someone just starting out, driven by passion, behind the scenes. The red carpet, the ultimate symbol of visibility in cinema, doesn’t yet show these names. But they exist. And red can once again become a means of artistic expression — not just aesthetic.
We created the Passion Scarf, a fashion accessory with purpose: an elegant red scarf printed with the names of young filmmakers from Brazil’s underserved communities.
/insight
/ideia
Amanda Peccini, creative art director based in São Paulo but born and raised in Rio de Janeiro.
Worked with brands like Youtube, Itaú, Fanta, EpicGames, OBoticário and more.
About me? We can talk about my caramel dog called Farofa, about how I love video games but play horribly every one of them, or how I love to dance no matter what kind of music is playing.
Currently at DPZ
Former Druid Creative,
Lew Lara & Ogilvy
Cannes Lions
2x bronze
5x shortlist
Clio Awards
2x gold
3x silver
2x bronze
The One Show
1x gold
2x silver
2x merit
Effie Awards
2x silver
2x bronze
MMA Smarties
1x grandprix
2x gold
6x silver
3x bronze
for Campari
/ art direction, campaing concept
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